We have added premium quality, 100% Fairtrade certified cotton products to the collection. The Fairtrade mark guarantees small-scale cotton farmers in developing countries receive a better deal.

The cotton we use is grown in Fairtrade certified cotton farms in Mali, Africa. Under the conditions guaranteed by international Fairtrade standards:

· The guaranteed Fairtrade minimum price paid to producers covers production and living costs.
· The additional Fairtrade premium is for investment in agreed community development projects such as drilling wells and constructing or improving schools and clinics.
· Sustainable agricultural production methods are employed, including environmental protection and ongoing reduction in the use of agrochemicals.
· Non-discrimination and equality of opportunity for all members and workers.
· Democratic and transparent management structures are in place.
· Pre-finance of up to 60% of the value of the contract is available on request.
· Fairtrade registered buyers make a commitment to long-term, stable relationships with producers.

This video from the Fairtrade website shows Sir Steve Redgrave visiting the very farms in Mali where our cotton is sourced. You can read his diary from his visit to Mali here to see how Fairtrade works on the ground.

1 ] Fairtrade Labelling Organisations International (FLO) is responsible for setting Fairtrade standards,

certifying producer organisations and auditing the flow of goods between producers and importers in the

20 markets where Fairtrade labels operate. Details at www.fairtrade.net.